LANACare Products Philosophy

Please allow us to introduce the LANACare Baby Collection from Denmark - an exclusive range of clothing and accessories for babies.

The philosophy behind the LANACare Baby Collection is to ensure the utmost comfort and well-being of your baby. Careful sorting and selection has been made in choosing the wool used for LANACare products. Only wool that meets Europe’s highest ecological standards is used. It has been tested to prove that it contains no harmful substances, receiving the Oeko-Tex Certification of Austria’s "Institute of the International Association for Research and Testing in the Field of Textile Ecology". No pesticides have been used on the fields where the sheep graze, nor have any harsh chemicals been used to wash the wool - a guarantee that you and your baby can rest peacefully with LANACare products.

Only the most incredibly soft & finest of this ecological merino wool is selected to use in LANACare products - you won’t find a softer natural wool. “The best of the best”! In addition, careful thought has been put into every item designed, to assure that each promotes good-health, along with providing the soothing warmth and comfort that only pure natural wool can give.

All this - and there’s more … LANACare wool has been tested to show that it does not contain dust mites - a growing concern as a cause of allergies. For those considering themselves allergic to wool, most actually react to the chemicals used to extract the natural lanolin from the wool, not the wool itself. No such chemicals are used on LANACare wool, in reality making it hypo-allergenic! Natural wool maintains a comfortable temperature next to your skin. Not only does it help your baby stay warm when needed, but it helps prevent over-heating - also a risk-factor for your baby’s health. Wool’s natural fibers breathe, unlike synthetics. And wool is naturally flame-retardant! What more perfect textile could you choose when considering your baby’s health?

LANACare pure natural woolen products were developed by Jeannette Almstrøm. As a nurse, also with a professional background in textile and design, she has found the perfect combination for her talents. Each item is designed with your baby's health and well-being in mind, to provide the comfortably soothing, yet breathable warmth that only pure wool can give.

LANACare has existed since 1991 and is successfully selling its collection in Denmark, Norway, Sweden and Finland. The LANACare Baby Collection is enjoying great interest from various consumer magazines in these countries, because of its uniqueness. Especially drawing attention, are the unique woolen nursing pads, which have recently won an award, based on recommendations by midwives, nurses and breastfeeding women, in the leading Danish magazine for new parents.

Wool, as a textile with unique properties, has a history which goes back over 2000 years. Wool's many benefits, are once again being rediscovered. Not only does its quality last, but items such as LANACare nursing pads and woolen diaper covers can be used again and again...meaning less waste thrown into our landfills. Through the use of wool, we are providing for the well-being of our children and the well-being of our Earth.