I have a dilemma and I’d love to receive some feedback! For years we’ve used the photo of a little baby girl lying peacefully on a mattress pad, covered with her LANACare woolen blanket, to show how soothingly soft & comforting LANACare products are. But this little girl is lying on her side, on a soft, cushy mattress pad. Research now shows that babies should sleep on their backs on a firm surface to help prevent SIDS.
As a midwife and mother, I wholeheartedly support the “Back to Sleep” campaign. Research across the world shows that laying the baby on its back to sleep significantly reduces a baby’s risk for SIDS – in some countries SIDS rates were cut almost in half by adhering to this one single measure – findings too important to be ignored! Also, providing a firm surface for your baby to lie on has also been proven significant in reducing SIDS. LANACare mattress pads have been revised to provide this firm underlying surface for your baby.
Our photo of the baby girl was a true-to-life photo. Her father, a Danish photographer, was amazed when his baby girl, who was crying inconsolably, settled down and fell asleep once wrapped in her LANACare blanket. He was so impressed he felt compelled to photograph her. Thus she became the representative for LANACare products worldwide! She loved her LANACare blanket and carried it with her wherever she went, in the same way so many babies come to treasure their LANACare blanket.
So what to do? Should we stop using this photo as it no longer represents evidence-based research? Or should we continue? Please help! Send us your feedback! Thanks!
Link to our webpage.
I think the photo s fine, we used an Amby bed for my daughter as an infant so she was not on her side or back but she would occasionally fall asleep elsewhere and you just go with the flow sometimes! The photo just looks soft, peaceful and sweet. It makes me want one of the blankets too!
I think the photo is adorable and should be used. My babies have always slept on their sides….if the photo was of the baby on her tummy THEN I would say remove it! I love this photo! It is priceless!
Thank you for your responses! They are truly appreciated!!
I agree that the photo is sweet and lovely. Judging by her size and position, this little girl appears to be old enough to roll onto her side by herself. I believe the guideline is to put the babes to sleep on their backs, and not worry if they turn over on their own. I also understand the concern: as a responsible, ethical company, you don’t want to mislead parents regarding infant safety, especially new, tired, worried parents. Perhaps a caption that highlights the safety of the new pads would help.